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Why Would Anyone Hire Someone to Facebook For Them?
I mean really. Just about everyone knows how to post a status update or hit “Like”. Even my own parents know how and they’re post-Great Depression and WWII babies. They’re pretty hot stuff now, too,...
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The Things We Do For Love…My Love Affair with Social Media Marketing (SMM)
It’s been said that if you love what you do, you’ll never work a day in your life. Since becoming a social media marketer, I’d say that’s true. Now some people think I sit around and play on Facebook...
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Plan to Succeed, Succeed by Planning
“Plan your work for today and every day, then work your plan” ― Margaret Thatcher I don’t know many people who succeed in life and maintain success purely by dumb luck. Sure, a few good breaks here...
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Avoiding Social Media Marketing Pitfalls and Self-Sabotage
You are going to see me say it over and over again, evaluate and re-evaluate your social media marketing strategy. This being the start of a new month, now is a perfect time to review what you are...
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B2B Social Media Marketing: Is It B2B or B2C?
Sometimes a blog topic eludes me and I stare blankly at my laptop for hours. Other times, like now, are instant. This blog article comes via a direct comment from one of my readers, Ashish Kaushik, who...
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Trouble Spots in Your Social Media Today-Permission to Do What is Right for...
This past week was very enlightening. I had a few conversations with friends and colleagues that brought attention to several misconceptions or problems they were having with their social media...
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The Dance: How Involved Should Small Business Owners Be in Their Social Media...
Seems an odd question. Why wouldn’t small business owners be involved in their own social media strategies? Yet, I find some of my clients confused and even intimidated, at times, as to how often...
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Not a Facebook Hashtag Fan? How to Learn to Live with Them
Love them or not, hashtags are beginning to dominate the online written presence. Twitter launched them as a way for trending topics and contributors to be easily found amongst the streaming chatter....
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This Social Media Thing: Is it a Chore?
I admit I still get a little surprised when I’m out and about talking with friends, folks in a checkout line or other small business owners and find out they’re still not sure of this “social media”...
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Why Aren’t People Engaging With Me?- The Magic Formula Revealed!
Have you ever shared a spectacular post, chock full of timely, relevant and witty information only to have it buried in a sea of Tweets? Ever craft the perfect status update, complete with a clever...
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Who’s Got Your Back? Small Business Owners Need Good Social Media Marketing...
Do you think only the Big Brands can be successful using social media? Do you think only a large budget can effectively produce social media marketing results? Do you think you have to have an entire...
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Grumpy SMM-Like if you like….No
I admit, even though I’m generally a pretty positive and upbeat person, there are just some things that annoy my every last nerve. I’m thinking Grumpy Cat might be on to something. I’m talking about...
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Just Say No to Negativity
Debbie Downers. Negative Nellies. Gloomy Gusses. Why do we feel we have to give cutesy names to people and for something that can be so damaging? Negative people are exhausting and negativity sucks...
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Aww Look, Facebook’s Story Bump is Beginning to Show
When news first made the rounds last month about further changes to Facebook’s newsfeeds, there was a mix of anticipation and groans. There was excitement that the changes might mean better, more...
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The Challenge: Being Social in a 140 Characters or Less World
Here I am staring down October’s calendar attempting to plug in content topics and start idea developments and I’m faced with the same question: “Are these really socially engaging and valuable to my...
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Be True to Yourself: Addressing Your Customer Audience Online and Off
A strange thing for me occurred this past week. The occasion was reading a Scripture passage at an opening prayer service for religious education students at my church. An acquaintance of mine said to...
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The Social of Social Media Marketing
I’m finally over the head cold from Hell. It took almost a full week to restore my voice. But, a blog break for feeling puny last week didn’t stop people from asking me more about how social media...
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No Outlet-Overcoming Your Own Objections
Say it with me: I will not let my fears, objections, and uncertainty stop me from achieving my goals. I will not drive myself into a No Outlet. It is no longer a matter of wanting to try social media...
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14 Questions to Ask to Help Organize Your Social Media Strategy
I wish I could say that this first month of the New Year has found me reorganized and rejuvenated. But, one look around my home office tells a different story. It is inundated with stuff. Important...
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5 Ingredient Recipe for Your Social Media Plan This Weekend
It is Super Bowl weekend and I can’t believe I’ve waited this long to get my game day menu thought out. Usually, I have a menu in place right after the last minute of the last playoff game. We love...
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